- celebrity PR
- FB management
Punk, bikers, tattoos, rap, football hooligans, unconventional mothers, Krav Maga and female body fitness connected with Milka chocolate? The "Turns the toughest tender" project aimed at opening a discussion about subcultures and prejudices that are often connected with them. We also wanted to show that even the rough-looking subcultures may have their tender side. Using free PR, we managed to present the campaign in a wide range of media and to show the brand in a completely new light. Unlike marketing activities, we managed to communicate directly with the members of subcultures and important influencers via social networks.