BlaBlaCar - launch on the Czech market

Less talking, more doing.

  • 135

    media outputs in CZ and SK

  • 100%

    of fan questions answered

Campaign description

  • pr
  • FB
  • press conference
  • crisis communication

We helped the BlaBlaCar popular startup arrive at the Czech market.We held a press conference for journalists and carefully responded to every comment on Facebook.It was Facebook that we were in the first in line when customers of the popular Jizdomat service started to get upset that BlaBlaCar bought it.It was then that the company appreciated our experience in crisis communications.

Problem

The BlaBlaCar company entered the Czech market and bought the local and very popular Jizdomat service, which its former users bore quite resentfully. After announcing the acquisition and renaming the Jizdomat page, we had to moderate the raids of angry users. The comments criticized the purchase of the service itself, as well as missing features that Jizdomat had and BlaBlaCar does not offer. Thanks to our persistent work and high commitment, we answered a hundred percent of the queries and managed to calm down the situation. So much so that our approach was appreciated by the fans of the page themselves.

Solution

On the occasion of the arrival of BlaBlaCar to the Czech Republic, we organized a press conference for 22 journalists, which is why we got the brand into more than a hundred outputs in the Czech and Slovak Republic. In terms of social networks, we have utilized our extensive experience in crisis communication. To each and every fan of Jizdomat, which was bought by BlaBlaCar, we clearly and carefully explained the situation. With our effort, we managed to answer 100 percent of the queries and to calm down the situation.

Campaign results

  • 22

    journalists on the press conference

  • 135

    outputs in CZ and SK

  • 100%

    of fan questions answered

  • 12

    minutes average response time on FB

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